Alan D. Eames, who cultivated his reputation as “the Indiana Jones of beer” by crawling into Egyptian tombs to read hieroglyphics about beer and voyaging along the Amazon in search of a mysterious lost black brew, died on Feb. 10 at his home in Dummerston, Vt. He was 59.

Mr. Eames called himself a beer anthropologist, a role that allowed him to expound on subjects like what he put forward as the world’s oldest
beer advertisement, dating to roughly 4000 B.C.

In it a Mesopotamian stone tablet depicted a headless woman with enormous breasts holding goblets of beer in each hand. The tagline, at least in his interpretation, was: “Drink Elba, the beer with the heart of a lion.”

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It just goes to show that for the past 6000 years or so there has been absolutely nothing in the whole history of the human race that could have ever possibly improved on the magical formula of attractive women holding beer. Here's to you Mr. Alan D. Eames, you lived the dream. Prost.

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